Customer service has become challenge for Life Insurance companies

Comparing various products and prices has become easy. Moreover, improving financial literacy, greater competition and wider product diversity has further added to the customers’ awareness even in the financial domain which so far was considered technical and complex. With increased awareness, customers have started expecting more and providing good customer service has become a challenge!

To meet the needs of the new and evolved customer successfully for life insurance companies, we need to ensure that -

·         The customer can easily understand the key product takeaways.

·         In case of need for additional information, the same can be met easily.

·         A feedback mechanism is in place which will allow understanding of the customer’s buying experience.

·         In case of any complaints after purchase, the same can be addressed successfully.